The Problem
High Footfall,
Poor Orientation
*
Science City attracts 100-500 daily visitors, but many struggle to understand what to explore, where to go next, and how to plan their visit efficiently.
*
As a result, visitors often get lost, feel time-constrained, and engage with only a fraction of available experiences, reducing overall engagement and satisfaction
*
Information is scattered across physical signages and offline touchpoints, increasing cognitive load—especially for first-time visitors and families
increasing the complexity of navigation, planning, and crowd flow
100-500
Daily Visitors
multiple galleries
Limited Coverage
due to unclear wayfinding, scattered information, and time constraints
Project Overview
Science City Ahmedabad is a large interactive science center offering immersive, experiential learning. With Phase 2 expansion and 100-500 daily visitors, the project focused on simplifying navigation, discovery, and on-ground engagement.
User Journey
& Insights
Visitors often feel overwhelmed by the scale of Science City and struggle to decide what to explore within limited time. Insights showed a need for clear guidance, curated highlights, and a structured journey to help users navigate confidently and engage more meaningfully
Science City
App Redefined
CONDÉ NAST // CURATED DISCOVERY ENGINE // CASE STUDY 01 // PLATFORM ARCHITECTURE //
CONDÉ NAST // CURATED DISCOVERY ENGINE // CASE STUDY 01 // PLATFORM ARCHITECTURE //
CONDÉ NAST // CURATED DISCOVERY ENGINE // CASE STUDY 01 // PLATFORM ARCHITECTURE //
CONDÉ NAST // CURATED DISCOVERY ENGINE // CASE STUDY 01 // PLATFORM ARCHITECTURE //
CONDÉ NAST // CURATED DISCOVERY ENGINE // CASE STUDY 01 // PLATFORM ARCHITECTURE //
CONDÉ NAST // CURATED DISCOVERY ENGINE // CASE STUDY 01 // PLATFORM ARCHITECTURE //
CONDÉ NAST // CURATED DISCOVERY ENGINE // CASE STUDY 01 // PLATFORM ARCHITECTURE //
CONDÉ NAST // CURATED DISCOVERY ENGINE // CASE STUDY 01 // PLATFORM ARCHITECTURE //
Tenant UX // Housing Search //Booking Flow // Student Rentals //
6mins Read // Curated discovery //Booking Flow // Student Rentals //
"If visitors are guided based on their interests, available time, and on-ground location, they will engage with more attractions and experience Science City more meaningfully."
—Core Hypothesis
The Goal
Discover. Navigate. Engage.
Arrive
Set Interests
Smart matching
Guided exploration
Design System
& Visual Language
A clear, accessible design system built to reduce cognitive load and support effortless navigation. Consistent layouts, intuitive icons, and warm, contextual visuals guide visitors through Science City with confidence.
Design System
Structured system for guided discovery
A custom typeface used as expressive display type for headings.
—-Type credit: Acharaj, redesigned by Shubham Dangi (a close friend and collaborator).
colors & Fonts
"A warm, earthy palette inspired by Science City’s environment, balanced with high-contrast neutrals to ensure clarity, accessibility, and focus."
Clean, readable body text.
Strong emphasis and hierarchy
Guided, discovery-
first experience
Cluttered layout with
unclear navigation
Personalized, time-based jurney
Browse all attractions easily
Deep dive into exhibits
Connect through shared interests
